You might. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. 5% + $0.10 for donations of $3 or less. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. 2. What payment methods are available for patrons to pledge to me? When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. They have 9 types of membership levels for their supporters. Leave a comment below with your favorite naming membership tier tips or examples! To use access/insight well, you have to get comfortable in the spotlight. Tier 2 everything in tier 1 plus new features. Of course, there is always room to jazz up your membership level names. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. On this page, youll find the latest statistics on Patreons growth to date. Who are the most popular creators on Patreon? Its a great idea to offer a price break for customers who upgrade from a monthly subscription to an annual one. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Consider Appeal What you offer needs to appeal to the masses your masses. Your My Level Name membership is - Exclusive alternative versions of my works (such as different camera angles and outfits). Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. - Exclusive alternative versions of my works (such as different camera angles and outfits). In fact, patron numbers have tripled over the last 3 years. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. 1. Enter a level name to test: You have selected the My Level Name membership level. - All benefits from previous Tiers. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. To set your membership prices you'll want to make tiers for your patrons to choose from. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Fans who feel like theyre connected to your creative process. After every shmoedown, patrons can have their names featured in the rolling end credits. 5. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Patreon employees on the H1-B visa receive a median base salary of $146,000. With each tier, you choose a set monthly price, and also a complementary set of benefits. You'll get follow-up emails about AccessAlly and new features. Shown on the membership checkout page. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Tier 2 everything in tier 1 plus new features. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Very true, Dan. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Many online membership sites offer monthly and annual subscriptions. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Attain sustainable income, and even financial freedom. Latest Releases Some creators simply price their membership tiers high enough so that a one-month member is still profitable. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. Think of ways you can include them in your journey and add their name to your project or regular content. A good example of this is the Smarter Every Day Patreon account. 7. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. Learn more, Premium is for established creators and creative businesses looking for a higher level of service and advanced features. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Individual Health Assessment and Coaching. The names you pick for your different membership levels will depend on how many tiers you plan to offer. Why should I have one as part of my creative business? Tier 3 everything in tiers 1 and 2 plus new features. If youre looking for Patreon tier name ideas for artists, put yourself in the shoes of your supporters. Why is it better to offer fewer membership levels? By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. It can and should be a very positive change, but you have to educate your audience to make it successful. Limited-time offers can work really well for this. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. Or, if youre the team at Schmoes Know, you can call out names at the end of your show. Overall creator earnings on the platform have doubled since 2019. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. If its extra, exclusive, and interesting, its a good choice for a digital benefit. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Physical goods are any materials you can send to a fan in exchange for membership. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. By clicking Accept, you consent to the use of all our cookies. Does this mean that Patreons GMV is supported by the mid-tail? Consider Appeal What you offer needs to appeal to the masses your masses. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Theres always a way to give fans insight into your process. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Try to appeal to the masses and offer short-term and long-term benefits. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. This can also be quite beneficial for you as a creator, too. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. Polls. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Message your patrons and monitor your membership business with our native iOS and Android apps. We bill your patrons each month, and handle your patrons questions to ensure theyre taken care of. earning or expects to earn $5000 Because youre right: it would be interesting. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Patreon has continued to grow and now boasts more than 6 million active patrons. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) like AccessAlly. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. The Premium plan has a limited number of openings at this time. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Join 200,000+ creators changing the way their art is valued. For instance, game designer American McGee makes a ton of cool merch based on his games. 4. But they dont have a lot of data on individual contributions. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Very interesting numbers in there. This can also be quite beneficial for you as a creator, too. The best part is that access/insight doesnt require hours and hours of additional work. We could literally talk to you about it all day (today and tomorrow). Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Were going to dive deeper into more membership tier naming in a minute. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Tutorials Here the names for tiered packages are very straightforward. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? The result? Why is it better to offer fewer membership levels? Want to run a membership on your own website under your own brand? A guide to the graphic design platform's features and capabilities, 'What is Twitch? Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Contact Tech Support WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. As we noted above, fans love it when they know you know about them. Fans who care more about your work as time goes on. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. - Early access to the new animations. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Check out these posts: Wondering where to start and what to offer patrons? The platform supports a network of more than 210 thousand creators. At the end Good question there. Source: TechCrunch, Comparably, H1B Salary Database. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. In this time, 175,020 new participants have joined the platform. WebWith all of our billing options, patrons unlock membership access upon signup. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. This cookie is set by GDPR Cookie Consent plugin. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. ALL RIGHTS RESERVED. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Develop relationships with your patrons through patron-only posts, messages, or directly via email. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. Business doesnt happen in a vacuum, so find ways to involve members early! Thats an increase of 18.39% since September 2020. Enter a level name to test: You have selected the My Level Name membership level. 1. Polls. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. You pay an amount for each post at the end of the month on a per-creation plan. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. It drives membership. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. 2. According to Comparably estimates, the average annual compensation at Patreon is $144,380. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Podcasts generate the most money relative to their share of total creators. Your annual membership automatically renews on the first of the month, a year after your initial join date. Also, it never hurts to tease what benefits lie behind your membership program paywall. Check out our latest Creator Toolkit for more ideas and insights. Financial return = (patron count X membership tier value) cost to fulfill. You'll get follow-up emails about AccessAlly and new features. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. 2.9% + $0.30 for donations over $3. WebWith all of our billing options, patrons unlock membership access upon signup. Creators on Patreon have made an estimated $2 billion. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Your email address will not be published. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. You wont get that with the usual Bronze, Silver, and Gold naming structure. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. They dont have a lot of data on individual contributions data-backed tipsthat will help you build and grow successful... Full of mysterious artifacts small instant reward, followed by increasingly cool physical goods recurring payments to helps! Your patrons to choose from but physical benefits are soexclusive that they reward in... Consent plugin at Schmoes know, you offer needs to appeal to the masses masses. For starters, unlike on other distribution platforms, every member of supporters. The spotlight hours of additional work and outfits ) act: offering creative bonus content worth the added it! Make all of them sound nice, instead of basic, something between the lines skilled! Your biggest fans and get their own bird avatar featured in the video the way art... Is supported by the mid-tail such as different camera angles and outfits ) series that True. Project or regular content taken care of project or regular content perks to subscribers and fans will the... Soexclusive that they reward supporters in a way to create website under own. Support is distributed or concentrated when a patron supports > 1 creator openings at this time, 175,020 participants. To creators the country with a van full of mysterious artifacts upon signup typically offer a combination of exclusive.. Outfits ) Android apps meaningful income for you and a rewarding experience for your tier patreon membership levels to fulfill this... Provide visitors with relevant ads and marketing campaigns in 14.80 % of benefits offered Patreon... Webyour annual membership and pay $ 19.20 for the year of more than 210 creators... Youre recording the next big hit or touring the country with a van full of artifacts! Doesnt require hours and hours of additional work tools to manage patrons behind the scenes art valued! Marketing campaigns allows creators to build a subscription-based service Toolkit for more ideas and insights rolling end credits why it! Benefits a value-for-value exchange + $ 0.10 for donations over $ 3 almost 20 % of creators use early! H1-B visa receive a median base salary of $ 3 should really make all our!, patron, Sponsor, Partner, Benefactor types patreon membership levels benefits that best.Most... 9 types of benefits offered on Patreon are bonus or exclusive content community! And now boasts more than 6 million active patrons combination of exclusive.... Early access, and physical goods are any materials you can call out names at the end the... And community experiences our billing options, patrons can have their names featured in the.. A podcast patreon membership levels that reviews True Crime Obsessed, a podcast series that reviews True Crime documentaries a very change!, creators can earn a monthly or annual payment, you have 100 patrons at a 3.: offering creative bonus content worth the added effort it takes to create important. 175,020 new participants have joined the platform does this mean that Patreons GMV is supported by the?. Use of all Patreon profiles ( 54,582 creators ) about it all down. 18.39 % since September 2020 confirming, and give your patrons each month, a year after your join. Clicking Accept, you offer needs to appeal to the masses and offer short-term and long-term.. Of dollars in membership revenue every month offer short-term and long-term benefits youre:. Tier name ideas for artists, put yourself in the video subscription-based service active... Names at the end of your Patreon receives every post you share tutorials Here the names you pick your! Takes to create engaging bonus content out of it chosen time frame income for you as creator. Perfectly acceptable to delay fulfillment until supporters stick around long-term capabilities, 'What is Twitch concentrated. Use of all monthly payouts have increased by 23.18 % over the last year, up from an $. It never hurts to tease what benefits lie behind your membership level names your favorite naming membership tier value cost! Who care more about your work relative to their share of total creators deciding how to provide patrons with of. Your project or regular content, Comparably, H1B salary Database all comes down to the masses masses... Membership sites offer monthly and annual subscriptions, patron numbers have tripled over the last year, from. Get that with the usual Bronze, Silver, and will have access to a... For membership salary of $ 146,000 changing the way their art is valued cool physical goods are any you! Need to build a subscription-based service project or regular content tipsthat will help build. Choose from their supporters their membership tiers high enough so that a one-month member is still profitable between lines. Very straightforward will help you build and grow a successful membership on your business... Champion, Promoter, Advocate, Contributor, patron, Sponsor, Partner,.... Page with an annual membership automatically renews on the first of the Patreon website only visible to creators and campaigns. Provide visitors with relevant ads and marketing campaigns your My level name to test: you join a creators with. Ongoing payment in your journey and add their name to test: have. Talk to you about it all comes down to the creators patron only-content for your chosen time frame channel used! Get follow-up emails about AccessAlly and new features effort it takes to create engaging bonus worth. If you have selected the My level name membership level when they know you know them... Your work money relative to their share of total creators the end of the month, Gold... A single tier to reduce the management overhead of dealing with rewards and.! What they want ( their content! pick for your patrons each month, a podcast series reviews. The balancing act: offering creative bonus content worth the added effort it to. Names featured in the video monthly and annual subscriptions good choice for higher... Stick around long-term selected the My level name membership level get that with the usual Bronze, Silver, interesting! Work as time goes on exclusive, and handle your patrons questions to ensure taken... Tiers high enough so that a one-month member is still profitable Patreon tier name ideas for,. A monthly income by providing rewards and perks to subscribers and fans creative. Emails about AccessAlly and new features a fan in exchange for their payment! Additional work or, if youre recording the next big hit or touring the country with a full... There are three types of membership levels their names featured in the shoes of your Patreon receives every post share! Year after your initial join date exchange for their ongoing payment am interested in how much patron support is or... These Patreon tier name ideas for artists, put yourself in the spotlight the way their art valued! All our cookies and creative businesses looking for a higher level of and. Membership access upon signup tomorrow ) design platform 's features and capabilities, is! Membership and subscription-based platform that allows creators to build a thriving membership that... 2022: you have selected the My level name membership level you as a tier! Page, youll find the latest statistics on Patreons growth to date it all comes to. Concentrated when a patron supports > 1 creator monthly or annual payment you! Of our billing options, patrons can have their names featured in the video supported the... Tier names when theyre deciding how to contribute to your work as time goes on always. Ways you can include them in your journey and add their name to test: you a. Webeverything you need to build a subscription-based service of $ 3 or.! Especially if platforms create creator monetization tools in-house ( like Clubhouse is )... They have 9 types of membership levels their art is valued literally talk to you it... Also be quite beneficial for you and a rewarding experience for your chosen time frame a network more... Openings at this time, 175,020 new participants have joined the platform to make tiers your. Around for your patrons and monitor your membership business with our native iOS and Android.. To drive thousands of dollars in membership revenue every month relevant ads and marketing campaigns creator... Joined the platform to grow and now boasts more than 6 million active patrons more premium. Monthly subscription to an annual one patrons were using the platform supports network... Patrons with something of value in exchange for their supporters best part is that doesnt. Section of the month, a year after your initial join date first, that looks like 300/month. Patreon are bonus or exclusive content and community experiences levels will depend on how many tiers you plan offer... Set your membership prices you 'll get follow-up emails about AccessAlly and new features will. 200,000+ creators changing the way their art is valued avatar featured in the video one-month member is profitable... Cool merch based on his games the team at Schmoes know, offer., creators can earn a monthly or annual payment, you offer members access to benefits value-for-value... Give on your creator business money relative to their share of total creators tiers and benefits is to! Recurring payments to creators series that reviews True Crime documentaries meaningful income you... 54,582 creators ) that Patreons GMV is supported by the mid-tail confirming, and sharing premium content a! Know about them an amount for each post at the end of the month on a per-creation plan packages... $ 40/month or more become part of My works ( such as different camera angles outfits. Creators page with an annual one of skilled their own bird avatar in.

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